Have you ever been stumped for blog topic ideas?
That issue came up last week at a small business webinar on blogging and content planning. Many of the participants said one of their biggest challenges was not knowing what to write about.
Here are five sources you can use to develop your own blog article ideas.
1. Start with the Questions People Ask You
What are the five to 10 most important questions your customers need answered? The answer to each question represents at least one blog article, if not multiple articles.
You could probably write answers to those questions every day. And your website visitors will appreciate your honesty and transparency.
2. Tell Your Customer Success Stories
Your customers are the source of your best promotional material—testimonials, case studies, and customer success stories. But you have to ask them for the information.
First, identify a customer who has benefited in some way from your products and services. Then conduct an interview before writing a story for a blog article or a script for a video.
3. Survey Your Network
While preparing to give a workshop, a public speaking coach told me to survey my friends, family, and colleagues: What did they dislike about my topic? What did they like about my topic? The survey generated all these stories that brought my presentation to life.
You can do the same. Ask your network of friends, family, and colleagues—in person and online—what they think about your products, services, and company. The answers you receive will give you plenty of topic ideas.
4. Pay Attention to Your Interests Outside Work
What do you like to talk about or do when you’re not working? Sports? Kids? Animals?
In the Little Red Book of Selling, Jeffrey Gitomer said he let his kids help him prepare a 20-minute talk:
I selected seven skills my kids had helped me strengthen in the rearing process (like imagination, persistence, blind faith, enthusiasm), and told a brief story about each.
So take a moment to think about your interests outside work and how they may interest your customers.
5. Own Your Mistakes
Your customers want to know you’re human. What better way to show your humanity than owning your mistakes?
We all make mistakes and, hopefully, we learn from those mistakes. The lessons and humor that come from talking about your errors and omissions will go a long way to breaking the ice with any prospect.