When I started my career in newsletter publishing, we planned what we would write long before we published anything. Now, with instant publishing, it’s easy to lose sight of what to do next. You might even wonder if your efforts are worth it. With an editorial calendar, however, you can get a better return on […]
Signs Your Web Content Needs Some Tender Loving Care
Your website is the center of your online universe. So, you owe it to your small business to make sure your web content is in good working order. So take a moment to conduct a brief web content audit by answering these 6 questions. Do People Instantly Get What You Do? Small business owners are […]
Write Better Web Content by Walking a Mile in Another Person’s Shoes
Did you dress up this year for Halloween? Or do you like to act in plays? What do you do to get into character for your part? Writers and actors use personas to get inside a character’s personality. Marketers also use personas to better understand their target market. Content writers use personas so we can […]
5 Timeless Lessons on How to Become a Better Writer
What inspires you to keep pursuing your dreams? Nature inspires me. Art, too. Stories also inspire me. Since I like reading about real-life experiences, I read memoirs. A few years ago, my book club read Burro Genius by Victor Villaseñor, a memoir about a boy who failed in school. Villaseñor came from one of the […]
6 Steps to Help You Tackle Writer’s Block When Writing Isn’t Your Thing
Do you ever suffer from writer’s block? You have a topic you want to write about. You also have the desire to write. But when you finally set aside time to write, nothing happens. So what can you do to get your words to match your intentions? Mind maps are liberating because there are no […]
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