Don’t ever give up control of your small business website. Of course, I learned this rule the hard way. Once I moved a local professional organization’s website from a well-known hosting service to the national organization’s server. I reluctantly performed this migration at the national organization’s request. The result? A nasty error code that said, […]
Website Maintenance: Five Tasks You Shouldn’t Ignore
Now Is Always a Good Time to Perform Website Maintenance You can set many website maintenance procedures on automatic pilot, and then forget about them. But things change. Developers stop supporting themes and plugins or website designs no longer meet current standards. Both major and minor updates to the WordPress platform may have bugs or […]
What You Say Could Be Hurting Your Small Business
A friend asked me to check his cartoon video, wanting to know how he could rewrite the content to make it better. Cartoon videos are fun. So, I was enjoying myself until I saw the phrase, “I can provide massive value to you by saving you money.” Don’t get me wrong. Saving money is important […]
When Should You Outsource Content Writing?
If you’re a small business owner, you probably do everything yourself—from product development, to marketing, to sales. So when do you have time to write all the content you need to serve your customers and grow your business? Maybe content writing just isn’t a high priority for you. Or, you give your staff all the […]
Editorial Calendars and What You Need to Know about Them
When I started my career in newsletter publishing, we planned what we would write long before we published anything. Now, with instant publishing, it’s easy to lose sight of what to do next. You might even wonder if your efforts are worth it. With an editorial calendar, however, you can get a better return on […]
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