Content writers are like detectives. We follow a process to uncover a story. Then we report on what we’ve learned. The POWER acronym describes the
What’s your process for writing blog posts? In Writing to Deadline, Donald M. Murray said he would rehearse before writing anything. The
Some of you crank out content easily. So your websites are rich with content. Others, however, feel whelmed about having to write anything at all.
Do you buy products and services for their features or their benefits? Features describe what a product or service can do. They’re the fine print
Have you looked at your editorial calendar lately? “What’s that?” you say. An editorial calendar is an integral part of your content marketing
Nonprofit organizations receive more social interactions per post than any other industry—by a very wide margin. According to a Marketing Sherpa