“What do you look for in a small business website?” a friend asked. I told him I look at the content first. Your web content will help me decide if you can help me. It will also help me decide if I can trust you with my business. Here are some questions I ask when […]
What You Say Could Be Hurting Your Small Business
A friend asked me to check his cartoon video, wanting to know how he could rewrite the content to make it better. Cartoon videos are fun. So, I was enjoying myself until I saw the phrase, “I can provide massive value to you by saving you money.” Don’t get me wrong. Saving money is important […]
When Should You Outsource Content Writing?
If you’re a small business owner, you probably do everything yourself—from product development, to marketing, to sales. So when do you have time to write all the content you need to serve your customers and grow your business? Maybe content writing just isn’t a high priority for you. Or, you give your staff all the […]
Signs Your Web Content Needs Some Tender Loving Care
Your website is the center of your online universe. So, you owe it to your small business to make sure your web content is in good working order. So take a moment to conduct a brief web content audit by answering these 6 questions. Do People Instantly Get What You Do? Small business owners are […]
Write Better Web Content by Walking a Mile in Another Person’s Shoes
Did you dress up this year for Halloween? Or do you like to act in plays? What do you do to get into character for your part? Writers and actors use personas to get inside a character’s personality. Marketers also use personas to better understand their target market. Content writers use personas so we can […]
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