Planning is key to avoiding website content mistakes. The biggest website content mistake small business owners make is they don’t think about
Better Small Business Content in 12 Steps
"What do you look for in a small business website?" a friend asked. I told him I look at the content first. Your web content will help me decide if
When Should You Outsource Content Writing?
If you’re a small business owner, you probably do everything yourself—from product development, to marketing, to sales. So when do you have time to
Editorial Calendars and What You Need to Know about Them
When I started my career in newsletter publishing, we planned what we would write long before we published anything. Now, with instant publishing,
Signs Your Web Content Needs Some Tender Loving Care
Your website is the center of your online universe. So, you owe it to your small business to make sure your web content is in good working
4 Reasons Why You Should Focus Your Content Writing on Benefits
Do you buy products and services for their features or their benefits? Features describe what a product or service can do. They’re the fine print
5 More Sources for Blog Topic Ideas When You Don’t Know What to Write About
Have you looked at your editorial calendar lately? “What’s that?” you say. An editorial calendar is an integral part of your content marketing
What Small Businesses Can Learn about Content Marketing from Nonprofits
Nonprofit organizations receive more social interactions per post than any other industry—by a very wide margin. According to a Marketing Sherpa
Stretch Your Blog Writing Ability with a Prompt
“Someone called my name.” A dozen people heard the same prompt and started writing. We all wrote diligently for 40 minutes without editing.