Does this scenario sound familiar to you?
You want to grow your small business and increase your income for whatever reason—prestige, security, family.
So you get busy and attend workshops, check in with a counselor at a Small Business Development Center (SBDC), work with business consultants, join a networking group.
You want to add email marketing to your marketing mix. Maybe you want to add a blog and social media, too.
You have files filled with business plans, goals, ideas, how-tos, and dreams.
You’ve made a commitment to the strategy of growing your small business and increasing your income.
But after all the advice and workshops and files, you are no closer to achieving your goals.
What’s going on?
I feel you already have everything you need to start a content marketing campaign.
You just need a content marketing plan that includes actions, which are simple steps you can take at any time during your busy workweek.
What’s in a content marketing plan?
At the bare minimum, a content marketing plan is simply an editorial calendar: what you’re going to publish and when.
Other items you will want to include in your plan:
- A clear understanding of your target market. The more you know about your audience the better.
- A list of themes and topic titles that you can draw on throughout the year. Maybe the themes and topics follow the holidays, special events like the Super Bowl and World Cup, or events just for your industry.
- A keyword strategy. Yoast best explains how to develop a keyword strategy for your small business. As you enter topic titles in your editorial calendar, you also enter the keywords you will focus on in the content that goes with the title.
- The tactics you will use. Tactics include blogging, social media, webinars, free reports, white papers, email marketing.