Basic blog posts are simple. You just write and post. If you want to write SEO-friendly blog articles, however, you need to think about both search engine behavior and people’s search patterns. Here are 5 tips to help you do that.
Use keywords wisely in blog articles
Keyword research lets you know which terms your target audience uses to find small businesses like yours. You want to place these keyword search terms throughout your website to rank well for them.
Search engines, however, can and will block your website from their results pages if you stuff keywords. So, make sure the keywords and latent semantic keyword phrases (LSIs) appear naturally throughout your blog articles and web pages.
A blog article’s structure will also help you with keyword placement. Place your main keyword phrase in the Title (aka H1 tag), preferably at the beginning; in the first paragraph of the article (and in the first sentence, if possible); and in your meta title and description. Additionally, place the keyword phrase in the article’s body middle and end.
LSIs are keyword phrases that are similar to your chosen main keyword phrase. You find them by entering your topic in the Google search box. Google Suggest then gives you a list of other phrases people are using in their search query. Include these phrases throughout your article to help clarify for your audience and search bots what you’re writing about.
Break up your blog content with section headings
SEO-friendly blog articles need section headings so they’re easy to read and remember. Your outline also helps search engines understand your content better.
You group your main content categories with Heading 2 or H2 tags. You can use Heading 3 or H3 tags to categorize even further content within the H2 tags. The Heading 1 or H1 tag is reserved for your blog article’s title.
Section headings should also be meaningful. One- and two-word sections headings tend to be too short. Instead, use a complete clause or sentence using keyword synonyms to help people and bots better understand the article’s meaning.
Make images and other media SEO-friendly
Your website visitors will have a poor user experience if (1) images and other media aren’t clear and (2) your website loads slowly.
To make your image SEO-friendly, fill in all the Media Library fields when you upload it: title, description, caption, and alternative title. Also, test images so they load as quickly as possible without sacrificing resolution.
Additionally, make sure you name image files so they also help your SEO efforts. For example, an image URL for this article could be ./write-seo-friendly-blog-articles/san-diego-seo-blog-copywriting-service.jpg. The URL tells search engines what the article is about and the location for a specific writing service.
Link to other content within your site
Always add internal links to create an interconnected content web and establish content hierarchy. For example, because landing pages are important, make sure you have a call to action (CTA) that links to a landing page such as an appointment or contact page.
You can also link to other relevant blog articles. And, once you post your blog article, you can then link to it from within previously published articles.
Always write for people
The “SEO-friendly” part of SEO blog copywriting helps people find you. But don’t get too hung up on the SEO part. People will find and engage with you as long as you consistently publish useful, meaningful content.
In other words, always write for people.
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