A friend once said, “I’ve never had a blog or used content marketing. I’ve grown my business by meeting people and building relationships.”
My friend’s marketing strategy is a great strategy—constantly reaching out to new people as well as everybody in her network. But even if you are an extrovert, following through on a content marketing plan will give you a competitive edge.
Also, my friend is thinking small about her business goals. She doesn’t see how blogging can benefit her and her business.
For one thing, blogging allows you to build long-term relationships. It also allows you to enhance the business relationships you already have.
Here are five other ways blog writing can benefit your small business.
1. Increased Focus
Blog writing forces you to think about your business from your customer’s point of view.
Any good writer considers the reader first and your target customer is your reader. So this is a good thing.
As small business owners we get caught up with the busyness of running our businesses. Therefore, we often look at our business from only our own point of view.
But our businesses aren’t about the owner. They’re about serving customers with products and services that fulfill a need.
So blogging for your small business forces you to be more objective by considering your customer first. And by learning to be more objective about your business, you will experience increased focus.
2. Improved Communications
Blog writing forces you to organize your thoughts every week or every day. So blogging can make it possible for you to communicate better with your customers (and staff) about your products and services.
Blogging can also make your company more transparent and open to both customers and staff. Your blog is where you can tell people what’s going on with the latest product release or policy changes.
And you can invite comments on any changes, getting valuable feedback and building brand loyalty in the process.
3. Fewer Headaches
All those blog articles become your knowledge base—a treasure-trove of information that customers, staff, and you can refer to whenever needed.
So your blog provides 24/7 customer support as well as a consistent marketing plan. That means you will have fewer headaches because you won’t have to answer questions you’ve answered a million times before.
4. More Financial Stability
Following through on a content marketing plan can help you get off the feast-or-famine roller coaster:
In the past I have committed the crime that many small business owners make—when I have work I don’t market myself; when I don’t have any, I start marketing. I don’t want to live like that anymore. I hope you don’t either.
Sure, there will be hard times. That’s the nature of life.
But you’ll be better prepared to weather the hard times because you’ve made a commitment to market yourself consistently by blogging for your small business.
5. More Time for Fun with Family, Friends, and You
Most successful small business owners I know talk about the three-year climb—from their business launch date to the moment they could depend on their business for meaningful work and financial stability.
Blogging can help you get to that summit a little faster.
You’ll first notice a change after six months. And you’ll really start to see a difference after 12.