Do you put off writing content for your small business?
Maybe you don’t like writing. Maybe you don’t have time to write. Or maybe you don’t know what to do with that blank page.
I find writing really fast is a good way to deal with blank page syndrome.
So schedule some time somewhere in your week, set a timer to minute 60. Then follow this easy recipe to crank out some useful content in one hour.
Minute 60. Pick a Topic
If you don’t have a list of topic ideas already, think about a problem that you recently solved for one of your customers. That problem is now your topic for your blog post.
Minute 58. Create an Outline
Fill up your blank page with the following outline:
- Beginning: What’s the problem? What’s the back story to the problem?
- Middle: What’s the solution? Is it a one-step or multiple-step solution?
- End: What are the results or consequences of the solution?
- Finally: What’s your call to action? That is, what do you want your reader to do after reading your blog post?
Minute 55. Answer the Questions in Your Outline
Write freely while answering the questions in your outline. And don’t stop to think while you write because you already know everything there is to know about this topic. You can also choose how you want to work—either randomly or linearly.
And don’t worry about spelling and grammar. You’ll deal with those issues after Minute 25.
Minute 30. Take a five-minute break
Get away from the Internet, phone, and workstation. Breathe and stretch your legs to clear your mind for the next phase of your project.
But limit your break to only five minutes because you have a deadline to meet.
Minute 25. Revise What You Wrote
Revision is about editing your content. Now is the time for you to be critical.
First, get rid of your outline cues: “Beginning…,” “Middle…,” “End…,” and “Finally…”
Then start asking yourself a bunch of questions. For example, did you use your keywords well? What can you do to improve structure and transitions? Also, did you choose good words that convey meaning accurately?
Minute 15. Read Your Article Out Loud
Read your article out loud so you can hear it—while standing in front of a wall, or speaking into a recorder, or talking with your pet.
How do your words sound? Are they things you would have really said to a customer or a friend? If not, revise some more so you’re post sounds right to your ear.
Minute 10. Rewrite your opening paragraph so it hooks your readers
You first stated a problem and wrote a background story to go with that problem. Does the stated problem grab your attention? If not, rewrite it so it does.
Minute 5. Perform One Last Edit
Finally, read your text backwards to find typos, inconsistencies, and poor punctuation.
When the timer goes off you’re done.
Don’t worry if the end result isn’t perfect. You’re not trying to create a masterpiece. You just trying to grow your business.