Do you need a quick marketing fix for your small business or non-profit? Then this article isn’t going to help you. Sometimes you do need to get
15 Questions to Ask before You Start a Content Writing Project
Mayhem can happen if you don’t ask enough questions at the beginning of a content writing project. A good content brief should include the questions
5 Ways to Publish High-Quality Content Consistently
Content writers and marketers often talk about wanting to publish high-quality content. We also talk about the importance of being consistent. Here
5 Essential Elements of an Email Newsletter
For me email newsletters are more effective than social media posts. Social media algorithms may not show the content in your feed. So, you may
What I Learned by Writing from a Dog’s Point of View
Have you ever written anything from a fictional character's point of view? A client was looking for ways to save his chiropractic practice during
How to Set the Stage for Writing When Writing Isn’t Your Thing
Have you ever been stuck staring at your computer screen? It’s maddening to know you have to write something and, yet, don’t know what to say or
Why Content Marketing Isn’t Fluff
During a meeting a participant dismissed content marketing as fluff. Shame on me for failing to show the value of content marketing! I hope I can
5 Reasons You Don’t Need a Blog for Your Small Business or Nonprofit
Yes, we’re in the business of telling you that you need a blog to market your small business or organization. Why? Because it’s one of the most
Blog Writing Doesn’t Work, or Does It?
Blog writing doesn’t work for many reasons. The most common one is that small businesses are short on time and resources to produce blog content