Do you like all the hype surrounding content marketing? I don’t because all that hype causes confused decision-making. So here are five things I
Content writers are like detectives. We follow a process to uncover a story. Then we report on what we’ve learned. The POWER acronym describes the
What’s your process for writing blog posts? In Writing to Deadline, Donald M. Murray said he would rehearse before writing anything. The
Some of you crank out content easily. So your websites are rich with content. Others, however, feel whelmed about having to write anything at all.
Do you buy products and services for their features or their benefits? Features describe what a product or service can do. They’re the fine print
Have you looked at your editorial calendar lately? “What’s that?” you say. An editorial calendar is an integral part of your content marketing
Nonprofit organizations receive more social interactions per post than any other industry—by a very wide margin. According to a Marketing Sherpa
“Someone called my name.” A dozen people heard the same prompt and started writing. We all wrote diligently for 40 minutes without editing.
A tax consultant called me to talk about her content marketing plan. She complained she wasn’t generating any quality leads by using a