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seo-focused content plan

Alice Brzovic

Does Your Small Business Need a Content Plan?

Does this scenario sound familiar to you? You want to grow your small business and increase your income for whatever reason—prestige, security,

Filed Under: content strategy

small business needs blog to grow

Alice Brzovic

Does Your Small Business Need a Blog?

Your business shrinks right away when you don’t market yourself. So you have to market yourself for as long as you own your business, otherwise

Filed Under: blog writing

why is blogging for your small business so hard

Alice Brzovic

Why Is Blogging for Your Small Business So Hard to Do?

Do you struggle to create content for your small business blog? You’re not alone. In HubSpot’s State of Inbound 2014 report, most marketers from

Filed Under: blog writing

take 5 tips about content marketing

Alice Brzovic

Take 5 Things to Know about Content Marketing and Blogging

Do you like all the hype surrounding content marketing? I don’t because all that hype causes confused decision-making. So here are five things I

Filed Under: blog writing, content marketing and SEO

Alice Brzovic

How Can You Write Content about My Area of Expertise?

Content writers are like detectives. We follow a process to uncover a story. Then we report on what we’ve learned. The POWER acronym describes the

Filed Under: writing tips

how to think so you can write a blog post

Alice Brzovic

How to Organize Your Thoughts So You Can Write a Blog Post

What’s your process for writing blog posts? In Writing to Deadline, Donald M. Murray said he would rehearse before writing anything. The

Filed Under: blog writing

how to plan your blog posts before you write them

Alice Brzovic

How to Plan Your Blog Posts before You Write Them

Some of you crank out content easily. So your websites are rich with content. Others, however, feel whelmed about having to write anything at all.

Filed Under: blog writing

focus your content marketing on benefits

Alice Brzovic

4 Reasons Why You Should Focus Your Content Writing on Benefits

Do you buy products and services for their features or their benefits? Features describe what a product or service can do. They’re the fine print

Filed Under: content marketing and SEO, content writing

chartofweek-03-31-15-lp

Alice Brzovic

What Small Businesses Can Learn about Content Marketing from Nonprofits

Nonprofit organizations receive more social interactions per post than any other industry—by a very wide margin. According to a Marketing Sherpa

Filed Under: content marketing and SEO Tagged With: nonprofit organization, social interaction, social share

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