Your business shrinks right away when you don’t market yourself. So you have to market yourself for as long as you own your business, otherwise
Why Is Blogging for Your Small Business So Hard to Do?
Do you struggle to create content for your small business blog? You’re not alone. In HubSpot’s State of Inbound 2014 report, most marketers from
Take 5 Things to Know about Content Marketing and Blogging
Do you like all the hype surrounding content marketing? I don’t because all that hype causes confused decision-making. So here are five things I
How Can You Write Content about My Area of Expertise?
Content writers are like detectives. We follow a process to uncover a story. Then we report on what we’ve learned. The POWER acronym describes the
How to Organize Your Thoughts So You Can Write a Blog Post
What’s your process for writing blog posts? In Writing to Deadline, Donald M. Murray said he would rehearse before writing anything. The
How to Plan Your Blog Posts before You Write Them
Some of you crank out content easily. So your websites are rich with content. Others, however, feel whelmed about having to write anything at all.
4 Reasons Why You Should Focus Your Content Writing on Benefits
Do you buy products and services for their features or their benefits? Features describe what a product or service can do. They’re the fine print
What Small Businesses Can Learn about Content Marketing from Nonprofits
Nonprofit organizations receive more social interactions per post than any other industry—by a very wide margin. According to a Marketing Sherpa
Stretch Your Blog Writing Ability with a Prompt
“Someone called my name.” A dozen people heard the same prompt and started writing. We all wrote diligently for 40 minutes without editing.