A friend once said, “I’ve never had a blog or used content marketing. I’ve grown my business by meeting people and building relationships.” My
4 Reasons Why Small Business Owners Love to Hate Blogging
A few months ago, I started a presentation to a group of small business owners with a question: What do you dislike about blogging? The business
The One Tool You Need to Start Creating Great Website Content
Last week I interviewed a tax preparer who wants me to write content for her website. Her mind was racing with possibilities. It was fun to hear
A Recipe for Writing a Blog Post in an Hour When Writing Isn’t Your Thing
Do you put off writing content for your small business? Maybe you don’t like writing. Maybe you don’t have time to write. Or maybe you don’t know
3 Tips on How You Can Avoid Putting Off Writing for Your Small Business Blog
Only five percent of human beings don’t procrastinate. Think about that. The majority of people procrastinate at some point about something. And 25
How You Can Have a Successful Content Marketing Campaign Year after Year
An editorial calendar is the heart of your content marketing plan. It’s also your ticket to a successful content marketing campaign this year and
What Does Your Website Content Say about You and Your Small Business?
I like my chiropractor. He’s good at what he does. He’s also personable. We have great conversations about everything. And, because he sees all
How to Make Blog Writing Easier When Writing Isn’t Your Thing
Recently, a small business owner said, “I’m writing for my blog. But I’m not a writer and I don’t feel comfortable writing. Can you suggest what I can
Are You Avoiding Blogging for Your Small Business for All the Wrong Reasons?
One day a young businesswoman asked her accountant, “Where can I cut costs?” The accountant said, “You don’t need to cut costs. You need to add