Do you need a quick marketing fix for your small business or non-profit? Then this article isn’t going to help you. Sometimes you do need to get
Why Content Marketing Isn’t Fluff
During a meeting a participant dismissed content marketing as fluff. Shame on me for failing to show the value of content marketing! I hope I can
Relationship Building Reduces the Cost of Paid Advertising
Basic relationship building is less expensive and more effective than paid advertising Small businesses can spend a lot of money on paid
Website Not Showing Up in Search?
A client wondered why her website wasn’t showing up in Google. Search engine optimization or SEO is a process that works with your content
When Should You Outsource Content Writing?
If you’re a small business owner, you probably do everything yourself—from product development, to marketing, to sales. So when do you have time to
Editorial Calendars and What You Need to Know about Them
When I started my career in newsletter publishing, we planned what we would write long before we published anything. Now, with instant publishing,
Take 5 Things to Know about Content Marketing and Blogging
Do you like all the hype surrounding content marketing? I don’t because all that hype causes confused decision-making. So here are five things I
4 Reasons Why You Should Focus Your Content Writing on Benefits
Do you buy products and services for their features or their benefits? Features describe what a product or service can do. They’re the fine print
What Small Businesses Can Learn about Content Marketing from Nonprofits
Nonprofit organizations receive more social interactions per post than any other industry—by a very wide margin. According to a Marketing Sherpa