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content marketing and SEO

5 tips on how to build relationships with content

Alice Brzovic

5 Tips on How to Build Relationships with Content

Do you need a quick marketing fix for your small business or non-profit? Then this article isn’t going to help you. Sometimes you do need to get

Filed Under: content marketing and SEO

Alice Brzovic

Why Content Marketing Isn’t Fluff

During a meeting a participant dismissed content marketing as fluff. Shame on me for failing to show the value of content marketing! I hope I can

Filed Under: content marketing and SEO

Alice Brzovic

Relationship Building Reduces the Cost of Paid Advertising

Basic relationship building is less expensive and more effective than paid advertising Small businesses can spend a lot of money on paid

Filed Under: content marketing and SEO

how do you get your website to show up in search

Alice Brzovic

Website Not Showing Up in Search?

A client wondered why her website wasn’t showing up in Google. Search engine optimization or SEO is a process that works with your content

Filed Under: content marketing and SEO, SEO

should you outsource web content writing

Alice Brzovic

When Should You Outsource Content Writing?

If you’re a small business owner, you probably do everything yourself—from product development, to marketing, to sales. So when do you have time to

Filed Under: content marketing and SEO

editorial calendars seo-focused content plan

Alice Brzovic

Editorial Calendars and What You Need to Know about Them

When I started my career in newsletter publishing, we planned what we would write long before we published anything. Now, with instant publishing,

Filed Under: content marketing and SEO Tagged With: editorial calendar

take 5 tips about content marketing

Alice Brzovic

Take 5 Things to Know about Content Marketing and Blogging

Do you like all the hype surrounding content marketing? I don’t because all that hype causes confused decision-making. So here are five things I

Filed Under: blog writing, content marketing and SEO

focus your content marketing on benefits

Alice Brzovic

4 Reasons Why You Should Focus Your Content Writing on Benefits

Do you buy products and services for their features or their benefits? Features describe what a product or service can do. They’re the fine print

Filed Under: content marketing and SEO, content writing

chartofweek-03-31-15-lp

Alice Brzovic

What Small Businesses Can Learn about Content Marketing from Nonprofits

Nonprofit organizations receive more social interactions per post than any other industry—by a very wide margin. According to a Marketing Sherpa

Filed Under: content marketing and SEO Tagged With: nonprofit organization, social interaction, social share

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