content marketing Archives | Write for Small Business

Relationship Building Reduces the Cost of Paid Advertising

Basic relationship building is less expensive and more effective than paid advertising Small businesses can spend a lot of money on paid

A client wondered why her website wasn’t showing up in Google. Search engine optimization or SEO is a process that works with your content

If you’re a small business owner, you probably do everything yourself—from product development, to marketing, to sales. So when do you have time to

When I started my career in newsletter publishing, we planned what we would write long before we published anything. Now, with instant publishing,

Small business owners have no trouble coming up with content marketing ideas. We’re trained to brainstorm for ideas. Pretty soon, however, the

Do you like all the hype surrounding content marketing? I don’t because all that hype causes confused decision-making. So here are five things I

Do you buy products and services for their features or their benefits? Features describe what a product or service can do. They’re the fine print

Have you looked at your editorial calendar lately? “What’s that?” you say. An editorial calendar is an integral part of your content marketing