Mayhem can happen if you don’t ask enough questions at the beginning of a content writing project. A good content brief should include the questions
5 Ways to Publish High-Quality Content Consistently
Content writers and marketers often talk about wanting to publish high-quality content. We also talk about the importance of being consistent. Here
Avoid Biggest Website Content Mistake
Planning is key to avoiding website content mistakes. The biggest website content mistake small business owners make is they don’t think about
Better Small Business Content in 12 Steps
"What do you look for in a small business website?" a friend asked. I told him I look at the content first. Your web content will help me decide if
Signs Your Web Content Needs Some Tender Loving Care
Your website is the center of your online universe. So, you owe it to your small business to make sure your web content is in good working
4 Reasons Why You Should Focus Your Content Writing on Benefits
Do you buy products and services for their features or their benefits? Features describe what a product or service can do. They’re the fine print
The One Tool You Need to Start Creating Great Website Content
Last week I interviewed a tax preparer who wants me to write content for her website. Her mind was racing with possibilities. It was fun to hear
3 Tips on How You Can Avoid Putting Off Writing for Your Small Business Blog
Only five percent of human beings don’t procrastinate. Think about that. The majority of people procrastinate at some point about something. And 25