Some of you crank out content easily. So your websites are rich with content.
Others, however, feel whelmed about having to write anything at all.
Whether you are a prolific writer or struggling to keep up, you can save yourself time and money by having a content marketing plan in place.
What do you need to create a content marketing plan?
Step 1 of the 7-Step Checklist for Small Business Blogging Success lists most of what you need to have an effective content marketing plan: a clear image of your target audience, topic ideas that sustain you throughout your campaign, and keywords that fit your target audience.
Know Your Audience
What does it mean to know your audience?
You begin by imagining one customer in your target industry. This is your ideal customer because you like doing business with this person. They get what you do and are easy to sell to.
First write down the facts: age, gender, income, city, neighborhood, and so on.
Once you finish listing demographics, go deeper by creating a persona—a detailed narrative about your target customer. To create a persona, you need to know about their interests, such as, what do they like to do when they’re not working? Do they have kids? What’s their home life like? Also, what’s a typical workday like?
Brainstorm for Topic Ideas
So now that you have a clear picture of your target customer, it’s time to brainstorm for topic ideas.
Here are two articles from the Write for Small Business archive that can help you with brainstorming: 5 Sources for Blog Topic Ideas When You Don’t Know What to Write About and 5 More Sources for Blog Topic Ideas When You Don’t Know What to Write About.
Select Your Keywords
Now that you know your audience and have a list of topic ideas, you can choose keywords that appeal to your customers and pair them with your topics.
When you start following your content marketing plan, your keyword strategy will have about three to five terms. As your content archive grows, so will your keyword strategy.